General Information

Welcome to our Privacy Policy page. When you use our store services, you trust us with your information. This Privacy Policy is intended to help you understand what data we collect, why we collect it, and how we use it. By sharing your information with us, we can improve our services for you, for example by providing more relevant search results, personalized offers, and a smoother, more efficient user experience. We want you to feel confident about how we use your data. We do not sell your personal data to third parties and comply with applicable data protection laws.

Right to Access, Correct, and Delete Data and to Object to Processing

You have the right to access, correct, or request deletion of your personal data at any time. You also have the right to object to the processing of your personal data by submitting a written request. We implement appropriate technical and organizational measures to protect your data against unauthorized access, loss, or misuse. However, we cannot fully eliminate all risks associated with the use of the internet. Our website may contain links to external websites over which we have no control and for which we assume no responsibility.

Management of Personal Data

You can view, edit, and manage your personal data. You can also make choices about how we collect and use your data. If you receive marketing emails or SMS messages from us, you may unsubscribe at any time by following the instructions in those messages. Through your account, you can update your contact information, manage your preferences, and decide whether your data may be shared with our partners. These choices do not apply to mandatory service communications. Your data is stored in a database hosted by one of Sweden’s largest web hosting providers.

Data We Collect

We collect data to operate effectively and provide you with the best possible experience. Some data is provided directly by you, for example when creating an account. Other data is collected automatically through your use of our services, such as through cookies and usage analytics. We may also receive data from third parties. The data we collect depends on the services and features you use.

Purposes of Processing:

- Delivery of ordered products
- Identity and age verification
- Payment processing and credit checks
- Address verification via external providers
- Handling complaints and warranty claims

Categories of Personal Data:

- Name
- Personal identification number (where applicable)
- Contact details (address, email, phone number)
- Payment information
- Credit information
- Order details
- Account information
- Communication with us

Legal Bases for Processing:

- Performance of a contract (e.g., order processing, delivery, payment)
- Legal obligations
- Legitimate interests (e.g., marketing, fraud prevention, address verification)

How We Use Your Information

We use your personal data primarily to provide our services and to improve our offerings. Data may be shared with service providers who assist us in delivering these services. Processing is carried out in accordance with applicable data protection laws and may take place within or outside the European Union. We implement technical and organizational safeguards to protect your data.

Sharing of Information

We share your personal data only when necessary to fulfill a contract or when required by law. This may include payment providers and technical partners. All recipients are required to handle your data securely and only for the intended purposes. Your data may also be disclosed in connection with a business transaction such as a merger or sale of assets.